How long should it take to write an article or blog post from scratch?

I read a lot of posts on how long it should take to write an article or blog post, and as I sit here considering a particular 1000-word piece for a local magazine that is taking me way too long on the research end, I realized something– though maybe my hourly rate for this piece is going to drop a little bit, the time spent in research is in no way time wasted.

I have found that the more research I do on a subject, the more sources tend to reveal themselves. As a result, I have taken to a “research-until-I-feel-overwhelmed” approach, at which point I break, organize, and compile the mess I have created during the research frenzy. With respect to the actual writing, if you can get a (very) rough draft pounded out in an hour for a piece that size, amazing. But you can expect to have to edit several times when done. I have learned a neat trick from another post that I appreciate– type TK for “to come” where you do not remember a resource, quote, or reference rather than stress yourself out looking for the note or whatever (chances are, if you can’t remember it, you may well end up cutting it by your final edit and the glaring misspelling makes the note easy to find in your document). But this still only takes me so far. I can generally agree that, because of the freedom inherent in the format, that a blog post should never take more than 30 minutes to an hour. If you find yourself pushing that 45 minute mark with no end in sight, shorten it, put it aside, or scrap it altogether– blogs are generally enjoyed for quick reading, not in-depth reporting.

But still, I realize that I have not answered my own question yet: How long should it take to write an article from scratch? The only answer I can come up with is:

“…as long as it takes.”

I know. It’s lame. But it’s true. If you are trying to save yourself time on a piece or stressed out that it is taking too long, maybe you are not yet ready to write that piece. As you get better at writing and learn more about your areas of specialization, your writing time for those great pieces will decrease, but until then great work is going to have to be a labor of love, and one which you should pursue to completion or deadline– which ever comes first.

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I used to shudder when I heard the word—WEBSITE. Ugh. I knew I needed one. I knew they were expensive. And I knew that there was no way in hell that I would be able to build a decent site myself. People pay thousands of dollars for those things, after all, right?

WRONG! I mean, yes, people used to pay oodles and oodles of money to have a decent website made, hosted, and managed, and at the time it was worth it. Having your own website meant that you were ahead of the curve. It showed that you were professional, you paid attention to your image, and frankly, that you had some disposable income which allowed you to afford said site—an indicator of success.

A good website with a strong domain name (like YOURNAME.com) still looks more professional than a social media page or blog. And it still shows that you care about your image. Web design has become so accessible and easy, though, that having a website no longer puts you ahead of the professional writing curve—now it simply means that you’ve caught up.

Having a good-looking website is essential for driving potential clients to your portfolio. Really, I would go so far as to say that a good website is even more important than a business card—at least your website can’t be thrown away. And if anything, that business card is going get a lead to your site to look over your portfolio long before they attempt to contact, or for that matter, hire you.

Now, with respect to design, don’t start sweating yet. A number of web hosting companies (like GoDaddy.com) have made it easy and now offer simple drag-and-drop website builders with a large selection of customizable templates. Don’t tell anyone, but this was how I made my site (www.CraigSBaker.com). Check it out and let me know what you think. Also, if you have any questions about how I went about making my site, please feel free to ask. I will respond directly to you myself within a couple of days.

There are a million marketing professionals and coaches out there telling you that you can build a home business nowadays without spending any money out of pocket.       Where this may be true if you are a computer genius with loads and loads of excess memory from which you can host your own website, this is, in general, a misleading concept.

Everything costs money, and this is still true of websites. But fortunately, over the last several years the cost of having your own website, complete with email and a custom domain, has been shaved down to the bare minimum. Look around for deals online—I know GoDaddy is running a special right now that will get you a domain, a website builder and template, and an email address for an entire year for just $12. Mine even came with $100 of advertising credit. So, unless you are literally overdrawn in your bank account and late on your billing cycles, you really have no excuse not to get on that. Seriously. (If you really can’t afford $12, wix.com offers free websites, and you can upgrade your domain here at a later date).

A professional looking website can be the make-or-break difference to a client—even the best portfolio on earth is doing nothing for your career if nobody can find it. As such, this one simple addition to your marketing arsenal can take you from the level of ambitious amateur to up-and-coming professional instantly, and trust me on this—it will be the easiest and most worthwhile promotion you have ever given yourself.