How long should it take to write an article or blog post from scratch?

I read a lot of posts on how long it should take to write an article or blog post, and as I sit here considering a particular 1000-word piece for a local magazine that is taking me way too long on the research end, I realized something– though maybe my hourly rate for this piece is going to drop a little bit, the time spent in research is in no way time wasted.

I have found that the more research I do on a subject, the more sources tend to reveal themselves. As a result, I have taken to a “research-until-I-feel-overwhelmed” approach, at which point I break, organize, and compile the mess I have created during the research frenzy. With respect to the actual writing, if you can get a (very) rough draft pounded out in an hour for a piece that size, amazing. But you can expect to have to edit several times when done. I have learned a neat trick from another post that I appreciate– type TK for “to come” where you do not remember a resource, quote, or reference rather than stress yourself out looking for the note or whatever (chances are, if you can’t remember it, you may well end up cutting it by your final edit and the glaring misspelling makes the note easy to find in your document). But this still only takes me so far. I can generally agree that, because of the freedom inherent in the format, that a blog post should never take more than 30 minutes to an hour. If you find yourself pushing that 45 minute mark with no end in sight, shorten it, put it aside, or scrap it altogether– blogs are generally enjoyed for quick reading, not in-depth reporting.

But still, I realize that I have not answered my own question yet: How long should it take to write an article from scratch? The only answer I can come up with is:

“…as long as it takes.”

I know. It’s lame. But it’s true. If you are trying to save yourself time on a piece or stressed out that it is taking too long, maybe you are not yet ready to write that piece. As you get better at writing and learn more about your areas of specialization, your writing time for those great pieces will decrease, but until then great work is going to have to be a labor of love, and one which you should pursue to completion or deadline– which ever comes first.

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