Today marks the beginning of a new chapter in my professional career. With the launch of this blog post, I will have completed the finishing touches on my new website (www.CraigSBaker.com) and officially made my profile available to the masses– an intimidating thought, to say the least.
As such, I felt it important to draw everything together with respect to my image as a professional writer, editor, and copywriter. This blog is the culmination of that effort.
The time stamp on this blog post will forever mark the moment that I, traditionally a generalist in every sense of the word, will give myself a topic of specialization and take that leap feared by every writer, author, marketing or public relations professional, filmmaker, and artist alike.
I owe the decision, and the confidence I needed to make it, to a video posted by PR Wiz Brendon Burchard on how to position yourself as an expert in your field (Click Here). I recommend watching it if you are looking into going into business for yourself in any capacity.
What I realized while watching that video is that, though I may not be the world’s foremost expert on freelancing (yet!), I do already know a thing or two about getting started. After all, I have landed several lucrative and repetitive contracts, formed a relationship with the editor of a well-respected magazine in my home town, been in contact with just about every other editor in a 50-mile radius, set up two websites, made marketing material for myself, and held literally weeks-worth of non-stop professional correspondence– a heck of a leg-up for any fledgling freelancer, I would say. I may not have the coveted dollar-a-word blog offers yet, but I am helping to pay the bills at home. And since a good writing gig pays about 3-5 times what my last customer service job payed hourly, I have found time everyday to keep on top of my housework as well.
In all honesty, I am not getting rich. Not by any standard. But I do have the best job on earth– getting paid to do what I love!
So how, you may be asking, can you do the same thing for yourself?
First off, YOU JUST NEED TO START WRITING! Start today. Start now. Go and get yourself a blog if you don’t have one– open a new tab in your browser, go to WordPress.com and register. No, really. I’ll wait. It’s free and if you are reading this post, I know you have the spare time.
Once you are comfortable with your blog format, read some blogs by other people that interest you. Make notes to immulate your favorites and put up one post tonight. Then one a week for a month or two. Don’t worry about picking your specialty– just write about what comes naturally. Once I had a medium for free writing, I found that my mind was always open to story ideas and, over time, coming up with article pitches simply became part of my regular thought processes. Share your posts with your friends and family and ask for feedback. Make sure you ask for honest feedback and take all criticism as compliment– after all, a critique is simply testifying to your level of toughness in telling you how bad you really are.
Then, sit back and review. What do you write about the most? What topics always seem to draw you in? What blogs are you following and who do you like to comment on the most? If you have put in the work you are likely to find that your specialty has been calling to you the entire time. My personal posts and interests, for instance, always seemed to lead me back to the same thing– HOW TO BECOME A BETTER WRITER.
And so here I am, writing about it. When I left the mall to work in the written word, it was scary. The big dogs occupy a lot of space in the field already, and pushing your way in hardly seems like an option. So I say don’t push. Do what you love and your experience will come organically, and it is precisely that experience that will see you develop from amateur to expert. If you find yourself writing and you don’t love it, then stop. Don’t force it– if it feels disingenuous it will sound that way to your readers. Take a break, try a different voice, a new topic or a new format altogether– video montage, podcast, audio journalism, digital photography, whatever.
When you finally do find the thing that you want to learn more about just because it excites you, or that goal that you want to keep pursuing despite the fact that nobody is paying you to do so, you can stop looking.
Once that happens, it is time to write about it. So do that, and get back to work.